The Brain Science Behind Startup Success - Raleigh

  • Research Triangle Park United States

First, the free stuff: Well, the presentation is free. But I'll also be giving away one 9.7in iPad Pro to a lucky attendee!

Now, why should you attend?

Ninety percent of startups fail. This high rate of failure usually isn't due to bad products, bad people, bad ideas, or even a bad business model. No, the reason is much simpler–how your brain works. Startups are usually trying to solve problems without the guarantee of success. This is a recipe for the emergence of constant change, complexity, and ambiguity. Frankly, all organizations deal with this triple threat. But larger more stable organizations can absorb the fallout from these things, whereas startups usually cannot. Our brains are hardwired to engage the fight/flight/freeze response when faced with change, complexity, and ambiguity. 

Your key to success as a startup is maintaining an upward trajectory in profitability, productivity, innovation, and competitiveness. So why do only ten percent of startups manage to do this for the long-term? The answer has to do with the cultures startups develop. Believe it or not, an organization can at the same time be profitable, productive, innovative, and competitive while coexisting with change complexity and ambiguity.

To find out how (and a chance to win a new iPad Pro) register for this free event. Do I want your business from this presentation? Of course. Will I be selling you anything? No. I'm simply going to explain the theory I've developed about why some startups succeed (ten percent) and most fail (90 percent) based upon my 14 years of experience working in startups and my background in organizational development. If you like what I have to say and want to employ my services, then it's a win-win. If not, you got some information for two hours of your time (maybe a free iPad Pro), and I got to have you in my audience. Pretty simple.